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Cervical cancer and heart attacks, two health issues that disproportionately affect Latinas, are the focus of the Promotoras’ wellness campaigns. Throughout the week, the Promotoras give presentations to Mexican citizens waiting at the Consulate. They go to schools and host meetings in their homes, to inform acquaintances, family, and friends. Promotoras reach women where they live, work, and visit to ensure they receive this lifesaving information.

Haga la Llamada

 “Haga la llamada, no pierda tiempo” (“Make the Call, Don’t Waste Time”) is a heart attack awareness campaign launched by the Office of Women’s Health targeted at Latinas. Fewer than half of Latina women age 55 and over, who were surveyed by the American Heart Association in 2006 and 2009, recognized the typical heart attack symptoms of chest pain, shortness of breath, and pain that spreads to the shoulders, neck or arms. Less than 15 percent of Latina women in this age group recognized the atypical heart attack symptoms of nausea, vomiting or unusual fatigue (which may be present for days).  One woman has a heart attack every 90 seconds, and this campaign ensures that women recognize the symptoms and call for help.

Mujer Sana, Familia Fuerte

The “Mujer Sana, Familia Fuerte” (Healthy Woman, Strong Family) campaign reduces health disparities by increasing the percentage of Latinas over the age of 18 who receive cervical cancer screening. Latinas have the highest rate of cervical cancer out of all racial and ethnic groups, and have the second-highest death rate. Many Latinas do not get tested for cervical cancer, because of fears about immigration status, embarrassment, and lack of insurance. 

May 14, 2013 | 12:43 PM